Augment Ventures

Transforming Foundational Industries

Build. Mentor. Disrupt. Augment.

We partner with mission-driven founders, bringing our operational experience and extensive network to build impactful companies.

Our team has worked across the lifecycle of early-stage companies right from formation to multiple rounds of financing to final exit through acquisition or IPO. Partner with us to grow your business and succeed in a constantly evolving global economy.

Augment Ventures Named One of Inc.’s Top Founder-Friendly Investors of 2024!

Since 2011, Augment Ventures has partnered with over 30 visionary founders, fostering long-term relationships built on trust, guidance, and strategic support. This recognition highlights our commitment to a founder-first approach—empowering entrepreneurs with the resources and confidence to take bold risks and build transformative companies. We’re honored by this recognition and remain dedicated to investing in early-stage, game-changing companies.

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"Augment Ventures recognizes the critical nature of the technology we’re building, and their investment partnership is helping Optilogic change the way companies make strategic supply chain decisions—from practitioners to boardroom discussions."

Don Hicks
CEO and Founder, Optilogic

"Augment has been a great investor and partner in helping us scale the company and navigate our pivot to private markets. The support comes from participating in all our financing rounds, but more important and invaluable has been the strategic advice and guidance."

Haresh Patel
Co-Founder & CEO, Mercatus

"Augment has been a valuable resource in evaluating our thought processes and providing constructive feedback. We see Sonali as an extended part of our team, bringing a wealth of experience and a critical lens. Sonali understands the current Fintech and Supply Chain Software landscape and has helped us navigate the very dynamic and hot supply chain finance space with customers, investors, and partners."

Payson Johnston
Co-Founder & CEO, Crowdz

"Augment brought institutional rigor to our business. Sonali guided us not only through the areas on which we needed to focus and change but also how we should go about doing it."

Eric Adler
Co-Founder & CEO, Flume

"Guardhat and Augment Ventures are a solid match,” said Saikat Dey. “We are on a mission to improve the lives of the world’s 2B-plus deskless workers, starting with the industrial sector, tightly aligned to Augment’s mission to transform traditional industries and impact lives. What’s more, once I met Sonali, I immediately knew we needed her on our team. Seeing what she has built in her business and network, against odds, and values-based is simply inspiring. I am incredibly excited by what we can achieve together."

Saikat Dey
Co Founder & CEO, Guardhat

"Disrupting the ocean trade of commodities does not require only exceptional industry expertise and mastery of digital technologies. It has been critical to complement our strengths with Augment’s capabilities to structure and execute our first institutional round in a very challenging capital market. Above all, Sonali’s entrepreneurial acumen and passionate leadership proved to be of incredible help when restructuring our corporate set up and get us ready for global scaling. We could not have better, more competent and approachable companions in our customer-obsessed journey."

Michele Sancricca
Co Founder & CEO, Secro

"Augment stepped up as the lead investor in our Series B round, which can be a challenge for a company with highly innovative technology. Their leadership at a critical time, and their continued support of the company and the team since then, has been instrumental to the ongoing success of the company."

Dr. Robert C. Walker
President & CEO, RayVio

"Augment Ventures has consistently been there when we needed them the most. Sonali is a trusted advisor and someone who gets her hands dirty connecting one on one with individual people on our team."