Founder & Managing Director
Sonali is Founder and Managing Director at Augment Ventures. Augment invests in software, smart hardware and physical innovations that impact efficiency, sustainability and health and wellness. These companies challenge the status-quo in the products and services we use at work and at home. Sonali has over 20 years of experience in Venture Capital, Innovation consulting, Investment Banking and Project Finance. She has a diverse and deep understanding of different business sectors including Software, SaaS, Enterprise, Technology, Electronics, Energy, Industrial, Mobility, Chemical, and Pharmaceutical.
Prior to launching Augment Ventures, Sonali in 2005 founded a venture advisory practice Augment Capital, LLC in Ann Arbor, MI. Prior to 2005, Sonali worked in Mumbai, India with organizations such as PricewaterhouseCoopers (PwC), Industrial Development Bank of India (IDBI) and Edelweiss Capital where she raised over $100 million for her clients and advised start-up companies from incorporation to fund raising to successful listing.
Sonali currently serves on the Board of RayVio, Mercatus, Revolights, Lumenetix, Fluid – Screen and Iteros. She is past board member of LLamasoft, TiE Angel Group and Big Brother and Big Sister. She serves as an advisor to Zell Lurie commercialization fund at University of Michigan Ross Business School.
She holds an M.B.A. from the Symbiosis Institute of Business Management and a Bachelor of Science in Statistics from Fergusson College both in Pune, India. Her portfolio company, Llamasoft, was recognized with the 2017 Michigan Venture Capital Association Capital Event of the Year Award. She is a recipient of Leaders and Innovators award by Grant Thornton (2008), Corp! Entrepreneur of Distinction Award (2011) and Top 10 Michigan Business Women awarded by The Greater Detroit chapter of National Association of Women Business Owners (2012).