New Investment: ConverSight
Launched in 2017, ConverSight’s initial market focus is supply chain – providing e-commerce retailers, manufacturers, and distributors access to supply chain visibility and optimization solutions. The company’s patented technology integrates modern data stacks and provides business users access to analyses that typically require a data analyst to query. ConverSight’s “knowledge graph” is the interconnected web that automates not only the querying of data but also applies AI to provide recommended analyses and automated insights.
Augment Celebrates Women Leaders
Cassandra is the Marketing Director at ConverSight. She joined in September 2019, developing the marketing department from the ground up with an integrated marketing strategy spanning several channels to achieve inbound pipeline growth, brand identity, and business development.
Where did you start your career?
I started my career in Marketing and PR agencies specializing in B2B and B2G tech. In working with companies ranging from silicon valley startups to Fortune 500s, I developed my passion for creating and executing marketing and communication strategies for cutting edge business solutions.
What is your superpower?
My superpower is foodie extraordinaire! One of my favorite things to do is try new food and restaurants in my city and wherever I travel. I love learning about dishes found in different cultures and exploring new flavors and combinations.
What is your top piece of career advice?
Never stop learning your craft. Over my career, I’ve learned the importance of always studying up and staying up to speed on the latest best practices and tools in your space. Especially in SaaS, the landscape is changing every day and there’s constantly new ways to deliver your message and market to your audience while staying agile and creative!